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We’re excited about what we do
and have passion for our profession

Jeanne Weiss

Jeanne Weiss

With nearly 25 years in association management, Jeanne Rosen lends her creativity, marketing and design talents to just about everything that leaves the AMPED office. 

We’re celebrating a job very well done. Several members of the AMPED team just returned from a hugely successful, first-ever stand-alone meeting for our client partner, ACTRIMS (Americas Committee for Treatment and Research in Multiple Sclerosis). To illustrate just how successful this three-day scientific event was, the original attendance forecast was 435. You can imagine the challenges and excitement that ensued when the numbers peaked at 629!

Yes, there was much applause and commendation when the meeting closed. But AMPED’s job isn’t done when the registrants go home. There are boxes to unpack, evaluations to review, sponsors to follow up with, and sites to visit for future meetings.

Watch what's next for the ACTRIMS meetings and support team:

  meeting video image"Our work here is done." NOT!

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when I grow up

When I meet someone for the first time and I’m asked what I do for a living, the exchange usually goes something like this.

Me: "I manage associations."
Them: [confused look]
Me: "Do YOU belong to any trade or professional associations?"
Them: [nine times out of 10 they do]
Me: "Well, someone has to make sure the conferences are well planned, promoted and executed; the newsletters are written and distributed; the membership database is managed; the website is up-to-date; dues renewals go out on time; financial records are kept; and that the board stays on its strategic path. — That’s what we do."
Them: [clearly impressed] "Wow! I’ve never heard of that. How does someone get into association management?"
Me: "Well . . ."

It’s an excellent question — with answers as varied as the associations we manage. From my experience, there really is no direct entry into this profession. I mean, no career counselor ever looked me up and down and said, “Hey! You’re organized. You’re a great communicator. You like working with people and improving products and processes. You’ve got what it takes to be a great association manager!” 

In school, when I was thinking about career goals, association management wasn’t even on my radar. I landed here out of chance. I wanted to be a journalist, so my advisor hooked me up with an internship at what was then the Wisconsin Innkeepers Association, managing their monthly magazine. That six-month internship turned into a full-year job. And that opened the door to my first “real” job out of college with Executive Director Inc., as a communications manager for the National Christmas Tree Association (proving once again that there really IS an association for everything!). Later I would go on to do communications and marketing work for the Pharmacy Society of Wisconsin and now AMPED.

Everyone else I know in this profession has a similar story. They had no aspirations to go into association work. By happenstance and good fortune, they simply fell into it.

I'm thinking about this now because my teenage daughter is exploring job options as part of her career planning class. As she shows me the top ten results from her career exploration exercise, I'm betting that nowhere in any student’s results did association management show up as an option. Which is too bad, because there is a great need for new talent and strong leaders in associations. The next generation’s skills in communications, finance, technology and governance will help advocate for and advance the careers of millions of professionals and academics around the world.

“To work for an association is to choose a varied, challenging and rewarding career path that will give you a chance to grow professionally while helping make the world a better place,” says the American Society of Association Executives.

Who wouldn’t want that?

Who do you know who would make a great association manager?

For more information on association management careers, see:
Through the Maze: Careers in Association Management; American Society of Association Executives
FAQs: Careers in Association Management; Association Forum of Chicagoland
Career Headquarters; Wisconsin Society of Association Executives

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transition fish
There comes a time in the life of just about every stand-alone association when its leadership questions the efficiency and expectations of its structure and staff. Does it have the funds to deliver on its mission and vision? Are the volunteer leaders getting buried in day-to-day operations? Does the current staff have the talent and experience to take the association to the next level?

Inevitably, as options are considered, the idea of partnering with an association management company (AMC) is introduced. For many associations, especially those that have been run by volunteers or with minimal staff from the get-go, the idea of hiring an AMC and sharing the reigns can sound pretty radical, and even frightening.

However, the promise of working with highly experienced association management professionals makes the decision to partner with an AMC a prudent one, especially for associations looking for efficiency and growth.

What is an AMC?

  • An AMC is a business owned and operated by experienced association executives.
  • AMC staff are professionals who know how to work with volunteers and are very familiar with the challenges of association management.
  • Because AMCs work for more than one association, they are in a position to offer more talent than the association could afford on its own.
  • AMCs provide organizations economies of scale through shared office space, equipment and staffing.
  • Staff are experts in niche areas (meeting planning, governance, membership marketing, etc.)
  • AMCs partner with organizations of any size, but most typically with not-for-profit associations or foundations.
  • The AMC serves as your organization’s headquarters.
  • Associations are the clients. They pay a fee to the AMC for the specific skills they need and the work required.
  • The AMC deals with all staff and administrative “overhead,” including office space, equipment, human resources and technology.
  • Finally, partnering with an AMC enables association leaders to stop managing the association and instead focus entirely on leading the association and the membership.

At AMPED, we make the transition easy for association staff and leaders. We believe in the AMC model and are fully committed to developing successful partnerships through trust, open communication and mutual respect. Our success is your success!

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in Strategic Planning 1829 1
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I attended a baby shower this weekend at which guests were asked to pre-address their own thank you note envelopes. What? I may as well have been asked to write the thank you note, itself. In my book, this is tacky and a major etiquette no-no. If a guest has made an effort to show up at the shower and bring a present, the least the recipient can do is send a personalized thank you card.

Am I a correspondence snob? Probably. When it comes to business correspondence, there are a lot of us. Dozens of business etiquette resources and websites point to the same bothersome trend: that writers have gotten lazy. The days of hand-written letters, even printed business letters, are fading, replaced by email and further degraded by phone texts.

To set you, the sender apart, I suggest the following email tips culled from my own experience and some pretty awesome etiquette websites.

  1. Include a courteous greeting and closing. It’s just a nice thing to do.
  2. “Please” and “thank you” are common courtesies that will take you far.
  3. Initially, address your recipient formally: Dear Mr. Pitt, Hello Ms. Jolie. Use first names after a few interactions.
  4. Know your fields: The “to” field is for those from whom you would like a response. The “cc” field is for those who you are just FYI'ing.
  5. When replying to an email with multiple recipients noted in the “to” or “cc” fields, remove the addresses of those who your reply does not apply to.
  6. Refrain from using the “Reply to All” feature to give your opinion to those who may not be interested.
  7. To be safe, don’t complete the “to” field until you’ve completely written and reviewed your message and are ready to send. How many times have you accidentally hit the “send” button prematurely? “Doh!”
  8. Take the time to review each email to ensure the message is clear and cannot be misconstrued. Check your tone.
  9. Refrain from using too many exclamation points. It’s annoying. This is a good rule for any writing – electronic or otherwise.
  10. If your email is emotionally charged, take a break before you send it. Nine times out of ten, you’ll feel differently in the morning. It’s for the best.
  11. Just because someone doesn't ask for a response doesn't mean you ignore them. Always acknowledge emails from those you know in a timely manner. And if you cannot respond to an email promptly, at the very least email back confirming your receipt and when the sender can expect your response.
  12. Keep emails brief and to the point. Don’t lose your message in a sea of filler.
  13. In a string of emails, feel free to modify the “Subject” field to more accurately reflect a conversation's direction.
  14. When in doubt, go formal. No abbreviations — use full words and sentences (you, not “u”).
  15. And for goodness sake, no crazy fonts or fancy backgrounds.

Lastly, if you need to clarify your message, don’t forget the telephone. I know it’s a scary thing to actually talk to people. Maybe my next blog will focus on the lost art of conversation . . .



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in Marketing and Communications 2016 0
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2014 was the year I finally decided to focus on my health. And oh boy did I! I joined a gym and got excited about working out. I learned how to fuel my body with clean, unprocessed foods. I grew stronger. I lost 30 pounds and gained some killer biceps! But of all the things I accomplished this year, perhaps the most healthful and life-extending decision I made was to reduce the time I spend sitting on my bum.

The Sitting Disease
Here’s what I know: Research shows that excessive sitting can be lethal. Most of us do it all day long: in the car, on the couch, in the office. It’s so bad, that experts say it can’t be negated by exercise and can lead to an increased risk of obesity, diabetes, heart disease, cancers and early death. There’s even a name for this inactivity: the “sitting disease.”

I knew if I was really going to take this health thing seriously, I needed to sit less and move more. That’s tough to do when you have a desk job. So I set out to find a sit-to-stand office solution that would work for me.

In search of a solution
I started with a cheap hack that consisted of a 2’ x 3’ board set across two cardboard boxes. On top, I put my keyboard and my mouse. This got me on my feet, but, as you can really only stand for an hour or two at a time, it was awkward to break it down and set back up again throughout the day.

Then I started being conscious about standing while doing activities that didn’t require sitting: conference calls and meetings, or reading, for instance. And rather than sending an email to my colleagues a few offices away, I got up and paid them a visit.

This was all fine and good, but not enough to truly counteract the effects of sitting. I needed a permanent solution.

There are an amazing number of sit-to-stand options out there, ranging from adjustable desk tops to fully mechanized furniture. Some of the best I found were desktop workstations that turn your existing desk into an adjustable one. Ergotron, Kangaroo, and Veridesk are all attractive options and range in price from $300 - $600.

I wanted a full-desk option, however, to fit my two-monitor set up. Among the contenders in the height-adjustable desk category were Jesper, Evodesk, Ergo Depot, Stand Desk and XDesk. These can be pricier, ranging from $800 to over $2,000 depending on features that can include electronic adjustment, power management solutions and even add-on sound systems. Some also come with apps that alert you when it’s time to sit or stand (as if our bodies can’t tell us the same thing!).

The results
As I tend to have champagne tastes on a beer budget, I set my sights on a full sit-to-stand desk and scoured the Craigslist ads for something second-hand. Then last month — Bingo! — my dream desk appeared in the form of a beautiful bamboo-topped NextDesk. It required a two-hour drive across the state and back and another three weeks to get all the additional parts I’d need to make it complete, but it was well worth it.

I’ve lived with my new sit-to-stand desk for over a month now and have reduced my workday sitting time from about nine hours to three. I can write, design and hold meetings all while standing and I’ve noticed I have more energy than when I sat slumped over a desk all day. I love it!

I truly believe that adjustable desks and sit-to-stand solutions will become more commonplace and affordable very soon as we continue to learn about the dangers of sitting. But I wasn’t willing to wait. If sitting less and standing more can boost my chances of living a longer, healthier life, why not start right away?

A few final tips

Get a mat. Reduce the stress on your legs by getting a good desk mat. I purchased this one from Amazon.

Wear the right shoes. You’ll stand longer if you’re feet are happy. I have an extra pair of comfy shoes near my desk in the event that I’m wearing heels. Or I go barefoot.

Keep moving. Yes, sitting too much is bad, but standing too much in one place can lead to varicose veins. Who wants that? Be sure to shift your weight as you stand. Or, do what I do: turn on some tunes and dance!

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