Make sponsorship dollars work for sponsors AND attendees!
With each New Year at AMPED comes the thick of meeting planning – budget management, exhibit sales, BEOs and, of course, sponsorship recruitment! While each client meeting is different, sponsorship support is vital to the success of any event.
Here’s a unique sponsorship idea
Attendee needs are constantly evolving, so it is important to remain open to new opportunities to enhance the overall meeting experience. These are busy people who are likely feeling the pressures of keeping up with business back at the office while they are away. What better way to put sponsorship dollars to use than helping attendees maximize their time out of the office?
Many registrants heavily rely on their phones or tablets to keep up on office activity. Don’t make participants go back to their hotel rooms to charge up. Recruit a sponsor for a charging station! Not just any charging station – get creative. Design a kiosk that will be similar to a coat check system. Let attendees walk away from their phones and hire an associate to manage the station so they feel secure in leaving their “lifeline” in trusted hands for a few minutes. How will I pay for a station attendant, you ask? Build the cost into the fee of the charging station sponsorship!
Attendees will be wowed at the convenience; meanwhile, sponsors will be thrilled with the opportunity to support a true registrant service. Make your meeting a wise investment for your sponsors! Feature the supporting company’s logo at the charging kiosk, display branded signage to guide registrants to the charging station, allow the sponsor the opportunity to run a video in the station throughout the duration of the event, or consider giving them an area for product literature.
This is just one example of the numerous things meeting planners can do to create a win-win situation for attendees, sponsors and clients. Increased sponsorship dollars means more flexibility to offer a high quality program. Quality programs equal higher attendance and continued growth makes the meeting an easier sponsorship “sell” the next time around.
Building sponsor relationships is not a simple task, but is definitely time and energy well spent. Ready, set, go!