Tap the power of LinkedIn with these four tips
I have been a fan of Wayne Breitbarth, a CPA-turned LinkedIn expert and author of The Power Formula for LinkedIn Success, ever since I heard him speak at a local business seminar a couple of years ago. When I had an opportunity to attend one of his in-person seminars last month, I jumped at the chance, partly because (true confession) I have neglected to keep up with this powerful and ever-evolving social medium, but also because Wayne’s witty, energetic teaching style makes learning fun.
Among the many tips I learned, here are four I want to share with you:
1. Download an archive of your data – now. Microsoft recently purchased LinkedIn and plans to integrate it with Office, Outlook and other products. Wayne recommends downloading an archive of your LinkedIn data now because some of it may disappear without notice. It’s easy to do: Hover over your photo in the upper right, go to Privacy & Settings > Getting an archive of your data. I chose the fast archive, which produced a zip file with my contacts, in box and other basic information that I don’t want to lose. For more tips, see Wayne’s blog on this topic.
2. Join groups that include people you want to meet. LinkedIn allows you to connect with other followers who are second-degree connections (someone who is connected to one of your contacts) – without having to send a contact request. Even though LinkedIn no longer categorizes your contacts, it still requires you to check how you know an individual (colleague, classmate, etc.), which can be a roadblock.
One caveat: The connect button in groups or “people you may know” sends the generic, LinkedIn invitation, not the personal invitation that Wayne recommends. A better option is to send the person a message first, then connect. If you’re concerned about flooding your news feed with group notices, remember that you can unsubscribe from notices or leave groups at any time.
3. Check out “Find Alumni.” One of the salespeople at the seminar said this tip alone was worth the price of admission. Let’s say I work for a Wisconsin association that offers continuing education courses for engineers. I look in “Find Alumni” for University of Wisconsin-Madison, then check engineering. Immediately, I have a list of the top 25 employers that I may want to notify about upcoming seminars. I can also see individuals I may want to reach out to. Wayne says I can stop feeling like a stalker; everyone on LinkedIn voluntarily shared this information.
4. Don’t think you’re posting too much. Thanks to LinkedIn’s proprietary algorithm, only about one in five of your posts actually appears in your contacts’ newsfeeds. Think about that: Even if you post the same information every day of the work week, your contacts will only see it once, and that’s if they’re paying attention. With the constant stream of updates, likes, shares, group discussions, expert advice and sponsored posts, it’s easy to see how your posts get lost. Wayne recommends daily status updates to stay in front of your audience.
You can execute any of the above tips without upgrading to a premium account. To learn more ways to tap the power of LinkedIn, check out Wayne’s website at www.powerformula.net.