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CSI partners with AMPED to enhance marketing and communications strategy

AMPED Association Management, an accredited full-service association management company with offices in Madison, Wis., and Washington, DC, announced its new relationship with the Construction Specifications Institute (CSI), a national association dedicated to improving the communication of construction information, to provide operational leadership in marketing and communications strategy.

“The unique structure of this relationship presents an exciting new opportunity for us,” said Lynda Patterson, Owner and President of AMPED. “In today’s global business environment, staffing needs and team composition are always changing. We’re excited to work with the management team at CSI to ensure accurate, consistent messaging in the organization’s marketing initiatives, and to work with other partner organizations to accomplish our goals.”

In support of CSI, AMPED will bring a wealth of trade association experience and provide association management services that focus on marketing strategy, membership, administrative support, event planning, design, chapter relations, websites and analytics.

AMPED will also work with Hiebing, an integrated marketing company based in Madison, to deliver a full scope of services to CSI. Hiebing has expertise in brand strategy, insight research, marketing planning, advertising, design, public relations, digital content and social media.

“The partnership with AMPED and Hiebing will increase our capacity to deliver a more compelling, professional experience for our members,” said Mark N. Dorsey, FASAE, CAE, CSI’s CEO. “Both organizations bring a complementary skillset to advance our mission. We place the highest priority on providing our members with an environment in which they are able to realize their full professional potential.”

Based in Washington, DC, AMPED’s Michael Battaglia will serve as CSI’s account executive, working closely with Kim Thompson, AMPED managing director in the DC-area office. Battaglia and Thompson will be supported by the AMPED team in Madison, including Aaron Manogue, marketing manager; Jeanne Rosen, director of communications and design; and Emily Wiseman, director of administration.

“We’re excited about what CSI has done in the past and the possibilities that are on the horizon for this brand and the strong role it could play in the targets’ lives,” said Paul Thompson, Director of Account Management and Partner at Hiebing. “We’re well versed in developing smart marketing strategy, creating a powerful and sustainable brand story and then functioning as an extension of our client’s teams (whether internal or external) for execution, configuring ourselves as needed to bring the right resources to bear. We look forward to working together to build CSI into an even stronger tomorrow!”

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AMPED selected to manage NIBA – The Belting Association

NIBA
AMPED Association Management, an accredited full-service association management company with offices in Madison, Wisconsin and Metro Washington, DC, has been selected to manage NIBA - The Belting Association.

As a partner with NIBA, AMPED will bring a wealth of trade association experience and provide full management services, including leadership, strategic planning, governance, policy, membership development, meeting planning, financial management, and communications.

Lynda J. Patterson, FASAE, CAE, owner and president of AMPED, will serve initially as NIBA’s executive director. Michael Battaglia will be NIBA’s associate executive director, based in Washington, D.C.

“The process of interviewing and searching for strong, talented and dynamic management for NIBA was no easy task. Among the many companies we interviewed, AMPED was the clear standout,” said John Green, chair of the management search task force and vice president of Green Rubber-Kennedy Ag. “With strong leadership and enthusiasm from the top down, we knew immediately that Lynda Patterson and her staff were exactly what NIBA needed to lead us into the future. With AMPED, we will have the strength in technology, creativity, and focused management that will ensure NIBA’s value and relevance for years to come. I’m honored to have been part of the search, and very excited to now see some very positive changes that will greatly benefit our entire membership.”

In a prepared statement, the NIBA Executive Team said, “We are grateful to the Search Task Force for bringing several excellent association management companies to the table for consideration and making the final decision difficult. In the end, we unanimously selected AMPED because of the progressive style, fresh ideas and well-rounded and talented staff. Our selection was fully supported by the Board, and together, we are very excited to partner with Lynda and her team to take NIBA to new heights and build on the great foundation that has been established in the past.”

NIBA—The Belting Association is focused on promoting the common business interests of all distributor/fabricators and manufacturers of conveyor and flat power transmission belting and materials. Founded in 1927, NIBA is a trade association representing 145 distributor/fabricator companies and over 125 additional manufacturing-based companies, that produce belting and components and supply the conveyor belting industry.

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Patterson recognized as an Association Innovator

Trending 40 image

Lynda J. Patterson, FASAE, CAE was honored this week by DCA Live as one of a list of "Trending 40" Association Innovators. The recognition is presented to association and non-profit professionals who are driving growth and change in the Washington, DC area.

Patterson is the president and owner of AMPED Association Management which opened a second office in Old Town Alexandria, Virginia earlier this year. The Metro DC office is an extension of AMPED’s headquarters in Madison, Wisconsin and benefits AMPED association clients with staff support, meetings, and advocacy interests in and around the DC area.

The DCA Live award was presented on March 22 at the 1776-Crystal City. For more information, see DCA Live.

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AMPED behind the scenes (video)

Patterson video for CSIA

In a recent interview for the Control System Integrators Association (CSIA), AMPED President and Owner Lynda Patterson explained her role as president of CSIA and AMPED's involvement behind the scenes.

"My role as president of CSIA, is to head the staff team behind it all. Everything from membership, marketing, public relations, financial management, meetings management, working with the board of directors — everything it takes to run a successful association.

AMPED is the management arm and face of the operation. We work at a very high level to help articulate the strategic plan of the organization. We work closely with the board of directors and all the committees and volunteers from a governance and leadership perspective. We also work on more tactical things like financial statements and budgeting, webinars, answering the phones, helping people register for the conference, and working with our sponsors.

At AMPED, we help communicate the value of CSIA and why members should be a part of it!"

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AMPED Selected to Manage Environmental Design Research Association

Association Management Partners and Executive Directors (AMPED), an accredited full-service association management company (AMC) based in Madison, Wisconsin, has been selected to manage the Environmental Design Research Association Inc. (EDRA). 

AMPED's mission is to perfect operations and accelerate growth for the associations they manage, by creating a true partnership with them.

The purpose of EDRA is to advance the field of environmental design research in both its scientific and applied forms. EDRA encourages the highest quality of research related to improving environmental design methods and techniques, as well as increasing understanding of the social and behavioral aspects of relationships between people and environments. EDRA has over 500 members.

“EDRA’s AMC Search Committee was impressed by AMPED’s strong team that not only provides good support to their clients, but good support to each other. As a medium-sized firm, AMPED is able to provide all the benefits and services of a fully-accredited AMC, as well as provide personalized service to all of their clients” said Shauna Mallory-Hill, EDRA Board of Directors chair. “AMPED came to us with enthusiasm and clear ideas of how to make our organization and membership experience even better, and we cannot wait to get started,” she added.

Santos 2014 3 headshotAMPED’s Marechiel Santos-Lang has been named executive director of EDRA. Santos-Lang has experience providing leadership and program management for national and international medical, trade and scientific associations. “I am really looking forward to having Marechiel Santos-Lang as the new Executive Director of EDRA. In addition to being an experienced association management executive, she exudes a high level of professionalism, persistence and positive energy. I have no doubt that she will get the job done, no matter how difficult the task,” Mallory-Hill commented.

For more than a decade, Santos-Lang has helped organizations grow membership, raise revenue through dues and meetings, and train and manage volunteers. She has helped leaders achieve personal and group excellence. In addition to EDRA, Santos-Lang is also the associate director of the Americas Committee for Treatment and Research in Multiple Sclerosis (ACTRIMS).

“EDRA is an international, interdisciplinary organization founded by architects, landscape architects, interior designers, engineers, technologists, social scientists and facility managers committed to facilitating the creation and stewardship of environments that are responsive to human needs and that improve overall quality of life and place,” Marechiel Santos-Lang, EDRA’s new executive director, said. “What I love about association management and EDRA is that I am able align my personal values and make use of my professional experience to help advance a mission centered on people. Nothing is more rewarding than doing a job that won’t feel like one because your personal convictions meld with it. This new partnership is exciting for us. We get to work together with the EDRA leadership, volunteers and members to provide a strong association management structure, deepen member engagement and nurture organizational growth,” she added.

In addition to EDRA, AMPED’s client community also includes the Americas Committee for Treatment and Research in Multiple Sclerosis, Control System Integrators Association, National Association of Professional Allstate Agents, Society of Wetland Scientists, and Wisconsin Society of Association Executives. Volunteer leaders can focus on advancing their association and its mission with confidence, knowing that management and operations are in experienced hands. AMPED’s services include membership management, governance, financial management, website development and maintenance, conference planning and management, communications and strategic planning.

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