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Several years ago it was all the rage for company presidents and executives to write a blog. The idea was to give one’s organization a voice of leadership beyond the motto, mission statement or "about us" page.

In theory, this is excellent. Since the executive is the visionary and chief cheerleader to the organization and its members or customers, she should have a voice both internally and publically to manage morale, politics and issues the company or association faces.

But creating a well thought-out post of 500-750 words can take hours of writing and editing. To establish and maintain a public presence, some CEOs and presidents have taken to having a ghost writer write their weekly post. This could backfire however, as the writer may not capture or channel exactly how the executive speaks or communicates. The constituency or membership may say ghostwriting is inauthentic and is contrary to the spirit of the idea of the president blogging to begin with.

There is another way, with a little time, to capture your president’s thoughts, share them with your customers or members, and perhaps even make a deeper impact.

How? Video. You’ve probably already heard that video is becoming the medium on which we are all learning, searching, communicating. It’s not inconceivable that YouTube will surpass even Google as a search engine.

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You can create a simple video in less than 15 minutes a week that may, for all intents and purposes, be more powerful than a blog. Check out this video we made with AMPED President Lynda J. Patterson. Here Lynda addresses attendees of an upcoming association partner conference and builds anticipation. And here, in a post-conference video, she asks attendees to complete the conference evaluation.

I shot and edited these videos on my iPhone, and uploaded them to YouTube. Both took me fewer than 10 minutes to complete. Lynda put together a few bullet points, rehearsed briefly, and executed these well.

I like them because they don’t look too polished, but are professional enough to send out to the masses. These didn’t cost us any studio time or any money other than the initial investment in inexpensive equipment, totaling $125, plus a smartphone. You don’t need a studio or expensive equipment, just a smartphone, lapel mic, a tripod and a mount

I recommend that you reference my article, “Four key elements to shooting better videos” for some easy tips and tricks to making videos very easy and accessible.

Good Luck!

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