I heard someone say in a presentation recently, “Don’t let technology rule you. Be a champion of personal relationships.” As an association manager, I do exactly that – pick up the phone and meet face-to-face as often as I can to grow relationships and, in turn, my association clients through personal contact and real connections. This face-to-face time with our clients and members is the foundation that our associations were built on and it benefits us all both professionally and personally.
I’ve seen the power of these connections first-hand with one of my clients. A year ago I invited a woman who was a long-time member, but not very involved, to be the subject of an executive profile in the association’s magazine. The profile led to a face-to-face meeting about a program that her organization offered and an additional article in the magazine. She then agreed to serve on a panel at our annual meeting and, there, met a contact from a large organization. That contact led to an opportunity to meet with them about one of her organization’s programs and now they’re working on a future collaboration. It’s the perfect example of how a small outreach can lead to bigger things and turn a checkbook member into an engaged and happy one!
Here are some quick ways to make personal connections.
Pick up the phone. With all of the ways to contact people these days, we often neglect to pick up the phone and actually make a call. Sure, you may get voice mail, but even that counts.
Handwrite a note. In the age of email and the multitude of other ways to contact people, the art of the personal handwritten note may seem outdated. However, people appreciate when you spend a few extra minutes to write a note. On more than one occasion, I’ve received a handwritten thank you in response to my note!
Visit members. Making an appointment for a quick visit with a member is a wonderful way to make that personal connection, get feedback on your association’s offerings and learn what else you can do to assist your members. If it’s not possible to visit your members due to geographic or financial constraints, see if they’d be willing to Skype.
Make a personal ask. The next time you’re looking for volunteers to serve on a committee, participate in a panel discussion or write a blog or article, reach out personally as opposed to sending a blanket call for volunteers. People will love that you recognize they have a talent you’re interested in utilizing and appreciate that you are taking the time to personally invite them to participate.
I challenge you to start connecting by making one phone call, writing one letter and asking one person to participate in your organization at a more engaged level this week. I promise you’ll be glad you did!