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Constant focus on ways to improve operations, communications, programs and governance.

Just keeps getting better! More growth, enhanced programs on tap for 2015

President's message from WSAE VantagePoint magazine, Winter 2015 — As we jump into 2015 with exciting new initiatives and a “changing of the guard,” I want to briefly highlight the Best of 2014 from my point of view.

Membership growth – WSAE hit 500 members! Yes, that is a great accomplishment and not only represents well the association workforce in our state, but also interest in WSAE from members outside of Wisconsin, ultimately strengthening our position for all members to engage, innovate and network among their peers. WSAE is a unique society with a unique value proposition. Our continued growth reflects our excellence in leadership and innovation, coupled with year-round opportunities for face-to-face interaction at a reasonable price – often, free!

Innovation Summit – We made people uncomfortable. Check! That was our intention with the new, interactive format and casual setting, requesting all attendees to come in their jeans – and they did! The two-day event mixed education with innovation and opportunity thinking using hands-on, team building workshops. Next year we will take those experiences into the field. More to come!

Engagement – A buzz word for all associations now in a changing world. WSAE did away with traditional committees and hierarchical volunteer options several years ago. Today members can engage online, in person, individually, in groups, for a short time or up to a three-year term. WSAE offers a very dynamic association, welcoming to all!

Up next – 2015…..
New tiers in our organizational membership – As part of our overall plan for growth, we want to make WSAE accessible and relevant for all organization staff – not just “association professionals.” Our multi-tier organizational membership encourages experts from throughout your association (marketing, sales, fund raising, finance, IT, and so on) to get involved, acquire new skills and share some of their own. This is a great benefit for organizations of all sizes, whether you have a staff of 5 or 500.

An enhanced mentoring program – This peer-to-peer initiative is an opportunity for all members to learn from and share with each other, in a variety of subject areas important to associations and our industry partners (think marketing, social media, member engagement, international growth, whatever you’d like to discuss). Unlike a traditional mentoring program, this one goes in all directions and across all levels of experience.

Attracting talent – This is a challenge we’ll all face as the workforce tightens and generations exit and enter the workforce. The “War for Talent” white paper, developed in cooperation with Executive Director, Inc., and the subsequent webinar offered in January are a catalyst toward developing resources and ideas to help you prepare for this workforce shift. Watch for more on this in 2015.

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WSAE outgoing chair credits Patterson and AMPED team for their vision

During his farewell address, Eric Lanke, CAE, CEO of the National Fluid Power Association and 2013-2014 chair of the Wisconsin Society of Association Executives (WSAE) thanked Lynda Patterson and AMPED for their leadership and forward thinking.

"I want to thank Lynda Patterson and her team at AMPED. Lynda very much shares the vision our Board has for this organization. Indeed, she has led the charge in many ways we could not, acting with energy and passion in everything she does. I remember my first volunteer experience in WSAE—leading the task force that developed the evidence-based white paper on innovation for associations. We broke a lot of rules on that project. I came in wanting to do something different, something that I hadn’t had the opportunity to do before. I already knew the topic I wanted to learn more about, but I didn’t want to wait around for an old-fashioned association to figure that out and then try to develop the content I needed. Instead, I wanted leverage that association’s network and its resources to develop my own content, targeted on my own self-assessed educational needs, and then freely share what I learned with the rest of the membership. And that’s exactly what I did. It was an exciting and, in some ways, a career-changing experience, and it would not have been possible without Lynda’s forward-thinking and experimental vision for how associations can and should work. So, Lynda, thank you."

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Happy New Year to our clients, families and friends

Mark up 12-9-14 FINAL low rez w caption

We Resolve . . .

  • To deliver the highest level of professionalism and responsibility
  • To operate with open communication, trust and respect
  • To work as a team to provide innovative solutions and meet strategic objectives
  • To constantly focus on ways to improve operations, communications, meetings, programs and governance
  • To maintain the highest standards in the association management industry
  • To consistently meet or exceed expectations for all client members and leaders
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AMPED manages medical meeting of nearly 9,000 participants

Boston, Massachusetts – Nearly 9,000 participants from leading organizations in Europe, North America and other regions of the world convened to share, discuss and advance research in multiple sclerosis (MS) at a meeting managed by Association Management Partners & Executive Directors (AMPED) in September.

AMPED is the association management company for America’s Committee for Treatment and Research in Multiple Sclerosis (ACTRIMS). ACTRIMS hosted the triennial joint meeting with Europe’s Committee for Treatment and Research in Multiple Sclerosis (ECTRIMS) in Boston, Massachusetts. The joint meeting, MSBoston2014, was the largest gathering of its kind for multiple sclerosis researchers and clinicians.

“Our team, led by Marechiel Santos-Lang, did a tremendous job of choreographing the many facets of a meeting of this size,” said Lynda J. Patterson, FASAE, CAE, owner and president of AMPED. “Every step – from choosing the venue to the final accounting – takes careful planning and attention to detail. The ACTRIMS board of directors was very pleased with the success of MSBoston.”

The meeting was a financial success, as well. Sponsorship sales were double the goal set. Net revenue for the event was $4 million.

The next triennial meeting will be hosted by ECTRIMS in Paris, France in 2017.

 

MSBoston by the numbers

Meeting

  • 8,806 participants from 92 countries
  • 59 sessions
  • 206 speakers and chairs
  • 50 exhibitors
  • $10 million revenue

Posters

  • 981 posters
  • 22 late breaking e-posters

Media

  • 146 reporters from 22 countries
  • 60 original articles
  • 85 video and TV interviews
  • 1,000+ Tweets reaching 1 million timelines
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Time to get uncomfortable: Innovation Summit inspires participants to step out of comfort zone

President's message from WSAE VantagePoint magazine, Fall 2014 — The 2014 Innovation Summit Task Force really outdid themselves this time. Charged with creating an event that would be truly innovative and different from the first three successful Summits, they understood that breaking away from the previous model was a must. The task force, board and staff had to be willing to take a risk and step out of their comfort zone.

Starting immediately at the top of the program, we opted to stray from the usual opening session/keynote presenter in favor of a room full of kick-off activities: a book signing, a community service project book drive, assistance in updating wsae.org profiles and demographics, a professional photographer taking headshots, and a networking ice-breaker in which attendees could share the things they “rocked” at. Participation was a must in this environment and I saw some normally shy people connecting with others over commonalities on their oversized “I Rock At” buttons.

The Innovation Labs at Discovery World had everyone talking. These self-selected labs allowed attendees to explore areas of interest or push themselves out of their comfort zones. I heard some great stories about the molecular gastronomy workshop in which participants combined chemistry and food science to come up with something that looked like fried eggs and spaghetti, but tasted anything but. Talk about getting uncomfortable! Eww!

My personal favorite was the video production lab. Here, attendees wrote and starred in their own 30-second videos, promoting their associations, services, events – anything they wanted their audience to know about. Most of us are totally self-conscious in front of the camera, so this was an area where people really had to push themselves. The results were wonderful! Those who participated received copies of their videos and were even willing and able to share them with other registrants during the final session on Innovation Application.

Speaking of which, we were lucky enough to have Michelle Mason, president and CEO of Association Forum of Chicagoland, moderate our final Innovation Application session. After a brief introduction from Michelle, Dana Murn-Kohal of CUES gave us a quick overview of her takeaways from the Innovation Summit, in a format she’d never presented in before!

For some, networking and meeting new people can be uncomfortable. During this last session, attendees were challenged to introduce themselves to participants they’d never met before and exchange contact information. These would be their “accountability buddies” and help them stay on track to implementing at least one idea from the Innovation Summit before our 2015 event.

While you take time to step out of your comfort zone, whether it’s to explore a new opportunity, make a new acquaintance, or discover a hidden talent, we’ll start planning the next Innovation Summit. It’ll take a lot of stepping out to make it even more innovative next year, but we’re up to the challenge! We’d love to hear any ideas you have for making the event even better in 2015.

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