Before you go live: Five steps for successfully redesigning your website
After twenty plus years in the association management industry working on countless projects that I loved, I now have a personal favorite. The recent redesign of a client website that seemed daunting at the outset brought together all of my favorite elements: the opportunity to work closely with staff, volunteers and an industry partner, and the chance to be creative and produce a website that provides value to our members and visitors every day. After a successful launch, I reflected on why this project meant so much to me and more importantly, what tips I could share to help my peers. Here are a few of the things that led to a stress-free “go live” date.
Map out a plan. Before you embark on the project, make sure you have a well thought out plan. The first step for us was to come up with a site map that laid out the overall vision for the new site. The site map resided on a large whiteboard in my office. Every category of information that was going on the site was included on the map. Even though you have your plan in place, be sure to stay flexible because I guarantee that not every detail will go exactly as planned.
Don’t be afraid to de-clutter. As we developed the site map, there were some hard decisions that needed to be made about what would be transferred over from the old site and what was no longer needed. When you deal with an organization of volunteers, sometimes it’s difficult to eliminate things that have a lot of emotion and hard work attached to them. That’s why I recommend making sure you don’t skip the next item.
Get buy-in from stakeholders along the way. Throughout the process, I reached out to the volunteer “owners” of the website’s different pieces to get their input. As staff, we made recommendations that would help site visitors get all of the information they needed without getting lost in a world of unnecessary clutter. We respected the hard work that was put into the old site and worked with stakeholders to streamline the new site.
The more eyes the better. This piece was key to a successful site. On the whiteboard were a list of categories and a place for staff initials to show, at a glance, the status of each piece. Was the copy written? Had the copy been reviewed by our staff point person? If there was volunteer involvement had that person seen the final product? Were there graphics included on the page? Was final copy sent to the designer? Had the related pages gone through final review? Was that piece ready to “go live?”
Hire a web designer who will act as a true partner. At AMPED, we’re very lucky to work with a designer who truly wants to be creative with us. He understands that we welcome his suggestions and we know we can depend on him to be on top of what’s up and coming in web design and function.
Launch day has come and gone and the new site is a success, but the work doesn’t stop there. We will continually look for ways to enhance the site and provide value to all of our visitors. I’d love to hear how you engage visitors on your organization’s site so that they keep returning!