Is Squarespace right for your association's website?
If you’ve ever listened to a podcast, chances are you’ve heard of Casper Mattress, Blue Apron or Squarespace, the website design company that built their platform so that anyone can build a beautiful website. Their marketing was effective because I threw them into the mix of solutions to consider when two of my clients needed a quick and simple solution for a few websites. We looked into it and ultimately decided to try it out.
This was my first time working with this platform, so it was an exciting opportunity to learn a new way of building a website. Over the span of one month, I built three websites on Squarespace for two clients: one main association website, and two event websites, here and here.
Here is why Squarespace worked for these specific sites:
1. No integrations – None of the websites I recently built needed to integrate with an association management Sastem (AMS) or a learning management system (LMS). To be honest, I wouldn’t have even considered Squarespace if this wasn’t the case.
2. Limited content – The websites had really limited content, making Squarespace a great solution. At the minimum subscription level, you get 20 pages included in the template you choose. This did not restrict me from making the website I wanted; in fact, we were hoping to specifically make one of the websites more effective by removing excess content and adjusting the layout, so the page limit forced me to strategically layout the website.
3. Simple design – The sites I built needed fairly basic features. They did not need pull in multiple social feeds, include custom coded features or tools, have a blog, differentiate between member/non-member content or include sub-sites for association chapters or events. Again, if these had been requirements, I would not have even considered Squarespace.
4. Cost effective – The lowest subscription comes out at $144 a year (if you pay upfront). This includes 20 pages, mobile optimization, a free custom domain, integrated e-commerce and hosting fees. They do offer another level that allows unlimited pages, promotional pop-ups, and other features for a little more. Depending on your website needs and the designers you work with, sometimes a website redesign can cost upwards of $8,000!
A few notes on why it is not a solution for everyone:
1. Integrations and custom coding – If you have an AMS or require a single sign on for your association to offer member benefits, this is probably not the solution for you. If you have a lot of custom coded tools or features on your website that you would like migrated to a Squarespace site, you might want to do some research and/or contact support to see if that is possible before making the jump.
2. No access to html – I didn’t realize how much I depend on html to make quick changes if things are not formatting properly, until I was unable to. Squarespace does not really function like this, and that was definitely something I had to get used to. Luckily, you can still add blocks of code onto the pages. For example, I like to use tables when laying out our event schedules or listing the board of directors and Squarespace does not have a table block. I ended up entering a code block onto the page and just designing the entire page with html.
3. Limited templates - There aren’t a ton of templates to choose from, so if you have a specific vision for the design of your website, this isn’t the platform for you. You have to take what they give you and build your vision around that.
Here are some cool features about Squarespace:
Permissions – You can assign different administrative roles to users. The site makes it extremely easy to grant and restrict access to anyone. For example, if you just want to give the chair of your website subcommittee access to review the reporting in Squarespace, this is a permission you can easily setup.
Forms – You can easily create customized forms in Squarespace which are built with blocks, just like the pages. We used the form feature so that our attendees could request meeting space during our event.
Block layout – You create your website by simply adding blocks of content. Squarespace makes it easy to add blocks between other blocks and reformat them on the page with drag-and-drop functionality.
Mobile responsive – One of our websites really needed to be upgraded; some of the features were breaking each time we added a new plugin or update, and the site was not mobile responsive. All of the Squarespace sites are mobile responsive and you can edit how the site appears on mobile devices. This ended up being a HUGE upgrade for that client at a reasonable cost.
Support – Squarespace has a great support team available to email or chat any time. I’ve been able to resolve questions through their chat support and felt that they were responsive and attentive.
I really enjoyed learning about Squarespace through this process, but it is not the answer for all website needs. For many, it can a quick and easy solution toward a beautiful website. And if it isn’t a good fit for your association, perhaps it could be a solution for a personal website.
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