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We’re excited about what we do
and have passion for our profession

Sweating is for the gym – not for social media

sweat III

Managing social media is like working out. You know you should be doing it regularly, but it’s so easy to neglect when so many other tasks need our focus.

From day one, we at AMPED have made social media part of our marketing and communications strategy, opening and managing accounts in Facebook, LinkedIn and Twitter for all of our clients. And while we have seen impressive growth in our audience and impressions, I’ll be the first to admit it hasn’t always been a smooth process.

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The importance of clear governance and decision-making

While day-to-day financial management, membership growth, conference planning, marketing and keeping our websites and social media up to date takes much of our time, I can't stress enough the importance of clear, transparent governance and decision-making.

Governance and decision-making should be done collaboratively among the board and staff, and the process reviewed annually and incorporated into board training. Whether a "stand-alone" association, or part of an association management company (AMC), it is better to have clear expectations before a problem or misunderstanding occurs. Especially with volunteer leaders changing annually, it is imperative that the culture remain constant and volunteers adhere to the association platform of governance, not their own or that of their own company.

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