One of the most popular pieces in our inventory is a humble little pamphlet, inexpensive to produce, but containing some of the most sought after technical information in our industry. It’s a simple, tri-fold brochure that is given out to new members, tradeshow visitors and sold to our membership for less than a dollar. This pamphlet explains an industry standard with helpful tables and references. Technicians who use this information take it with them on the job, on the road and whip it out when trying to explain the principles to interested customers.
Every industry has information that would be helpful if available at the fingertips. Whether it’s technical renderings, graphs, standards, guidelines or principles, if you are able to put this information into a convenient and portable medium, your members will promote it.
Once we realized how popular this information was to our community, the Board requested that we post it on our website. We added the key words to our SEO metadata and published it’s availability in Facebook, Twitter, our magazine and e-notices. We are now considered “experts” in this standard. When searching the keywords, our organization shows up in searches. Our outreach to the public increases with each passing year.
What information does your membership consistently ask of you? What questions do you find yourself constantly fielding? Consider putting this information in a pamphlet, you can add your contact information, website and list of other publications. Tables, graphs, formulas, phone numbers all can go on a pocket sized guide for sale or as an additional giveaway. Do your members go on field work? What information would be handy to them on the job? Make it available online so it’s easy to download.
If your organization specializes in the food industry, make a cheat sheet of cooking terms, weights and measures or conversions. Are your members scientists? Add graphs or formulas they use daily. What do graphic designers find handy? A color wheel. Travelers will surely appreciate a quick reference guide featuring “hello,” “thank you,” and “good-bye” in a variety of languages. The ideas are limitless.
Add your organization logo, contact information and list of other publications, you now have a valuable tool to giveaway, post on your website or sell.