Certification program is opportunity to recognize key members
Working in association management, it is important to find ways to connect with and recognize association members. The certification program offered by our client, the Control System Integrators Association (CSIA), provides a great example – the chance to recognize member companies that have achieved CSIA Certification or certification renewal.
Recognition of companies that successfully complete an audit is a good way to boost the visibility of the certification program. More importantly though, we understand the amount of hard work and dedication that members put into preparing for a certification audit and are eager to acknowledge this achievement!
These are some of the ways CSIA members’ certification success is recognized.
Social Media Recognition
One of the most immediate ways we acknowledge CSIA Certified and recertified companies is through social media. In a matter of minutes, a post announcing a company’s certification can reach so many people. In terms of simplicity and effectiveness, social media is certainly one of the most successful recognition tools we use.
Upon successful completion of the certification audit, a company is classified as a Certified member. By providing this membership category CSIA Certified companies are easily recognizable. This membership category also provides unique benefits such as access to certification-specific materials and a larger discount off the purchase price of an online profile on CSIA’s online marketplace, the Exchange.
Certified companies receive a packet of information from CSIA soon after their certification is processed. Materials sent include:
- Certification plaque (sent to companies certifying for the first time).
- Date bar showing the current certification term that is attached to the company’s plaque. A new date bar is sent each time certification is renewed. The plaque is designed so that a company can attach each date bar in order.
- A certificate is sent via email (so that the company can share it electronically with clients and post it on their website) and in paper form for display.
- Stickers – These have proven to be popular with members. We often receive requests for additional stickers and companies have enjoyed sharing photos of the creative ways they have found to display their stickers.
Annual Conference Recognition
The annual CSIA Executive Conference brings the industry together and we have found that it is an ideal time to recognize Certified members. Conference recognition methods have included:
- Slides/signage listing CSIA Certified members
- Name badge ribbons
- Recognition of CSIA Certified members during a conference event (such as a dinner or awards ceremony).
- Photo ops
We are always searching for new, creative recognition methods to try. No matter our approach, the primary intent of certification recognition is to connect with the member and to demonstrate that we take their accomplishment seriously. It is our experience that members who feel appreciated by and connected to their association add a great deal to its success!
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