CSI partners with AMPED to enhance marketing and communications strategy
AMPED Association Management, an accredited full-service association management company with offices in Madison, Wis., and Washington, DC, announced its new relationship with the Construction Specifications Institute (CSI), a national association dedicated to improving the communication of construction information, to provide operational leadership in marketing and communications strategy.
“The unique structure of this relationship presents an exciting new opportunity for us,” said Lynda Patterson, Owner and President of AMPED. “In today’s global business environment, staffing needs and team composition are always changing. We’re excited to work with the management team at CSI to ensure accurate, consistent messaging in the organization’s marketing initiatives, and to work with other partner organizations to accomplish our goals.”
In support of CSI, AMPED will bring a wealth of trade association experience and provide association management services that focus on marketing strategy, membership, administrative support, event planning, design, chapter relations, websites and analytics.
AMPED will also work with Hiebing, an integrated marketing company based in Madison, to deliver a full scope of services to CSI. Hiebing has expertise in brand strategy, insight research, marketing planning, advertising, design, public relations, digital content and social media.
“The partnership with AMPED and Hiebing will increase our capacity to deliver a more compelling, professional experience for our members,” said Mark N. Dorsey, FASAE, CAE, CSI’s CEO. “Both organizations bring a complementary skillset to advance our mission. We place the highest priority on providing our members with an environment in which they are able to realize their full professional potential.”
Based in Washington, DC, AMPED’s Michael Battaglia will serve as CSI’s account executive, working closely with Kim Thompson, AMPED managing director in the DC-area office. Battaglia and Thompson will be supported by the AMPED team in Madison, including Aaron Manogue, marketing manager; Jeanne Rosen, director of communications and design; and Emily Petersen, director of administration.
“We’re excited about what CSI has done in the past and the possibilities that are on the horizon for this brand and the strong role it could play in the targets’ lives,” said Paul Thompson, Director of Account Management and Partner at Hiebing. “We’re well versed in developing smart marketing strategy, creating a powerful and sustainable brand story and then functioning as an extension of our client’s teams (whether internal or external) for execution, configuring ourselves as needed to bring the right resources to bear. We look forward to working together to build CSI into an even stronger tomorrow!”