The importance of understanding client needs and planning ahead
It was another record-setting year for the Control System Integrators Association's 2014 Executive Conference,
in terms of attendance, sponsorship dollars and registrant satisfaction.
Summer at AMPED is an important time for building a strong foundation for our clients’ upcoming spring annual meetings. Although venue contracts are typically signed several years in advance, the meeting framework including detailed logistics and content is often identified a year before the event kicks off. While the big picture work of successfully planning a meeting is similar from client to client (preparing budgets, identifying speakers, securing AV, etc.), it is key to understand that each client is different and therefore every meeting is unique. Some groups are more adventurous and desire designated times for field trips and workshops. Others are family-oriented events, at which entertainment for spouses and guests must be arranged.
No matter the client's needs, AMPED has proven success in raising the bar in regard to increased registration numbers, sponsorship growth and positive attendee feedback, year after year. This starts with preparing the venue RFP and negotiating the contract and continues all the way through the execution of the live event.
Taking the time to get to know each client and understanding their current and future needs immensely improves the quality of the program. Spring of 2015 may seem like a long ways off, but any meeting expert knows is it right around the corner. Let the planning begin!
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