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When your hotel double books your meeting space

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A meeting planner’s picture perfect dream. You’ve got a record-breaking meeting in every way: registration, sponsorship and exhibit sales. Yet at the same time, your worst nightmare is surfacing. The host hotel has double-booked portions of your meeting space and there are only weeks to go before the live event. This happened to us recently. And while it was an incredibly complex situation, our goal was simple: find a solution that would deliver the experience attendees have come to expect year after year without giving the impression that there were ever any challenges taking place behind the scenes. 

Although this was one of, if not the, most challenging planning obstacles I have encountered, I’m proud to say, mission accomplished. Ultimately we found a solution that allowed us to stay at the contracted property and the meeting went off without a hitch! Here’s what we learned throughout the process: 

Engage all of the appropriate key players. Go straight to the top. We were in daily communication with the hotel leadership including the general manager, director of sales, and director of events. I can’t emphasize enough the importance of having decision makers at the highest level in your court. Involve the “feet on the ground” as well, especially your convention services manager and the sales person you worked with at the time the contract was signed. Think beyond the hotel, as well. The local CVB was an extremely valuable resource as we explored the possibility of relocating the meeting. Seek legal counsel for expert advice and a factual perspective, too.

Know the value of face to face meetings. After countless hours of phone calls and brainstorming sessions without a concrete direction, it became clear that we weren’t making progress and the clock was ticking. It was time for an in-person meeting to negotiate and finalize a plan moving forward. Although it was a spontaneous decision and a quick trip, it was time very well spent. The hotel reimbursed the cost of airfare and covered accommodations for our staff. Note that all of the “key players” I mentioned above from the hotel side were part of this meeting, including the GM. Approximately 48 hours later, we had a plan and walked away confident that the new flow of meeting space would deliver. Finally, we could wrap up the numerous tasks that had been on hold: signage, pocket program, mobile app, BEOs, AV, etc. Think about it – nearly every function of the meeting depends on having specific room locations. It was time to get down to business!

Creativity talks. The majority of the space that had been double-booked was meal space, foyer space and common areas. This posed major problems as the association placed extreme value on networking, which would typically take place in these open areas. We decided to build a wall to build a hallway down the center of the foyer space to partition the space. This also became a branding opportunity. We used this new wall space to recognize the leadership and current and past award winners and highlight the membership benefits. The morning and afternoon breaks, which were originally planned to be in the large foyer space, had been relocated to several smaller common areas that in the end worked great for more intimate professional networking. We got creative with signage and floor and wall clings to make it obvious where attendees should go and when. The hotel arranged for more elaborate décor in the meal space than we would typically do since the reassigned space was a bit drab on its own. It’s amazing how a little greenery and other simple décor can transform a space! In the end, we didn’t hear a peep from attendees questioning the flow of the meeting or the new space assignments. Just exactly as we wanted it to be!

Communication with your vendors is key. There’s no doubt that this impacted timelines and agreed-to deadlines with various contracted partners. Whether it be show management, the DMC, etc., be sure to let them know the situation and keep them informed as plans unfold. For example, we weren’t able to finalize the furniture order with our DMC for a sponsored lounge area until days before the meeting because we were uncertain of the final lounge location. They were very understanding throughout the process, but had we not kept the line of communication open with all parties involved, the meeting would not have been as successful as it truly was!

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Rolling with the punches - That’s what meeting planners do best!

plan a

The end of the year is a time of reflection. And as I think about my career at AMPED, I am reminded of a number of fun and crazy adventures we’ve had while onsite at client events. No matter how big or small the meeting, there are always things that we handle quietly behind the scenes and attendees never know the wiser. Here’s a little trip down memory lane…

For starters, onsite registration numbers were higher than expected for a client meeting we held a few years ago in Scottsdale, AZ. It was the rush of registrants that arrived just before the opening reception that left us needing to replenish lanyards, badge sleeves and cardstock before registration re-opened bright and early the next day. After shuttling all 500+ attendees to the Heard Museum for the opening reception, another team member and I asked one of the bus drivers to take us to the nearest Office Depot. Keep in mind this was before the days of Uber! Just imagine a 56-passenger bus pulling in with only two people aboard desperate to restock, just minutes before closing! Meanwhile the rest of the team stayed back at the reception to make sure everything went flawlessly.

Or how about when you realize the name badges for a 600-person meeting have not been stuffed correctly and all need to be reassembled! This particular client had complex name badge requirements with color-coded sleeves, ribbons and even gems! We partnered with a vendor to print, stuff and ship the name badges. As we reviewed the shipment to make sure all was in order before registration opened, we realized about 20 badges in that everything was off my one. What else was there to do but un-stuff and re-stuff? That’s exactly what we did! Don’t worry, we later got a credit from the vendor for the inconvenience.

There are also times when the little things count — going the extra mile for even just a handful of attendees. Like the time an attendee was under the weather so we sent a care package to his guest room. Or the day that a spouse missed the bus for an afternoon tour so we arranged an Uber to get her where she needed to be. Or the yoga instructor who didn't show, so a colleague stepped in on a whim to lead a “chair yoga” session!

The list could go on and on. Can’t wait to see what 2018 has in store!

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When a hurricane hits your convention city: How our meetings team prepared for the worst

Collaboration

As we enter into the month of October, the color pink is everywhere. Television, radio, newspapers, billboards, magazines, walks, fundraisers, retail merchandise… the list goes on in efforts to promote National Breast Cancer Awareness Month. Talk about collaboration! This health care campaign was formed to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis and treatment and has become a global sensation with a phenomenal collaborative effort.

Collaboration inspires a sense of community and the opportunity for people to learn from each other. While the collaborative activity of promoting National Breast Cancer Awareness is huge on a global scale, collaborative activity at the workplace, on a much smaller scale, mobilizes teams in various capacities to come together and reach common goals.

The AMPED team recently put collaborative efforts to the test when Hurricane Irma was slated for a direct hit in the Ft. Lauderdale area. One of our newest clients was having a large annual conference in this area, just two weeks after the hurricane was to hit. Decisions had to be made about keeping the conference in Ft. Lauderdale as planned, not knowing what damage may ensue, or moving the entire event to a new location in a different area of the country. Through this process, we learned the value of collaboration, both internally and externally with various teams. Below are a few thoughts on effective collaboration that resonated with me as we worked together to produce a successful outcome for our client:

1. Collaboration will expand your community and your opportunities to connect with people for new ideas. When we were considering moving to a new location, our CEO happened to be at a conference with hospitality industry leaders including CEO’s from convention and visitor bureaus across the United States. After discussing our situation with industry peers, many CEO’s offered their advice, assistance and resources to help us through the process of potentially moving the conference to a new location. Ideas were presented that we never knew existed.

2. Collaboration allows you to expand your experiences and knowledge. Our team had not been through a situation like this before. Through many forms of collaboration, each one of us was able to establish new areas of “expertise” that can now be applied to future circumstances.

3. Collaborations provide a built-in sounding board and a system of checks and balances. This experience provided many opportunities for our team to bounce ideas off of one another, blend complementary strengths and recognize areas where we could improve. It made us a stronger team.

In the end, our collaborative partners made the decision to stay at the Florida destination, as originally planned. And the conference experienced a record number of attendees! Collaborative efforts made this possible.

 

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When your disaster preparedness plan fails you

Dilbert cartoon

As a meetings assistant I have been to a fair number of meetings and have seen a lot of things happen that were not planned for. This happens because its life and nothing is perfect. Simple as that. Meetings have many moving parts and it is not uncommon for something to go wrong. I have been to meetings where the sponsored registration bags had mistakenly been printed with the previous year’s date. Or the registrant badges were shipped to the wrong state! So what do you do when something like this happens? 

I find it best to come up with a solution, or ideas to reconcile the problem before anyone has a chance to over react to the situation at hand. How do you do this when you’re short on time and in a different city? You have to put your thinking cap on. It’s easy as 1, 2, 3!

1. Use your contacts! Depending on your situation, stop and think who can help with this issue. I have found that the convention and visitors bureaus are amazing resources. When you are having a meeting in another city, CVB’s are crucial. They can help with providing so much information for you and your attendees. Other contacts could be your hotel, AV Company, and show decorator. They are all there to help!

2. What’s around you? When you’re having a meeting in another city and something goes wrong, be aware of nearby resources. Do your research before your meeting. Know where you can get last-minute copies and signs made, look for office supply stores and supercenters.

3. Ask for help! If you find that something has gone wrong at your meeting and can’t come up with a solution on your own, ask for help from your co-workers or superiors. I sometimes find it’s better to ask for help then struggle with finding a solution for something that I am not knowledgeable about or have little time to solve.

When a problem arises it is all about keeping your cool and working through the situation to ensure an amazing meeting. There are a bunch of ways to overcome obstacles that come our way, it’s all about finding what works best for you.

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