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Client Growth: A Retrospective

AMPED is proud to contribute to and share in the growth of our client partners. Here's a snapshot of growth one of our clients enjoyed over a 10-years with AMPED.

 

Client Case Study Infograph 2018

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Fast Transition to a Virtual Meeting Yields Educational and Financial Success

Using the resources of the AMC model, AMPED staff are able to pivot and learn quickly to support our client organizations in times of crisis and change. In the example below, the AMPED team paved the way and cleared many hurdles toward transitioning to a virtual meeting environment, sharing successes and challenges with other AMPED teammates along the way. 

 

American Academy of Anesthesiologist Assistants (AAAA) - Spring 2020

The original American Academy of Anesthesiologist Assistants (AAAA) Annual Meeting was originally planned for April 3-7, 2020 in Charlotte, North Carolina at the Westin Charlotte. At the time the decision was made to fully cancel the in-person meeting, there were 542 registrations and $30,000 in sponsorships.

As part of the decision process, the AMPED team worked very closely with the AAAA Board and hotel to present with three different scenarios:

  • Reschedule the meeting to the Fall of 2020 or Spring of 2021 at the Westin Charlotte
  • A hybrid meeting approach – using a combination of Marriott brand hotels in centralized locations to deliver meeting content
  • Complete meeting cancellation using the Impossibility/Force Majeure clause

It was vital that AMPED and AAAA move quickly with back-up plans as the meeting was CME-accredited and the attendees needed to submit their credits to renew their medical licenses by June.

On March 14, 2020, North Carolina Governor Roy Cooper signed an Executive Order that outlined a ban on mass gatherings, allowing AAAA to claim force majeure and cancel the hotel contract without penalty. Our team worked closely with all stakeholders to determine the right timing to cancel the meeting and how to communicate that with members/attendees. Further, pressure was felt from the AAAA member community, continuing news coverage about the pandemic, and the significant financial impact we would face from cancellation fees with the hotel.

Meanwhile, the AMPED team was preparing to “go virtual” and weighing platform options by participating in demonstrations from virtual learning companies like Digitell, Matchbox and Zoom. It was important to AAAA that the chosen platform:

  • Have an easy to use interface/platform
  • Be able to facilitate the distribution of presentations in order to qualify for CME credits
  • Include some interactivity for exhibitors, sponsors and attendees.

Our team recommended that the AAAA Board invest in Digitell: They hit all of our must-haves, their team of technicians would be able to supplement our staff team on delivery, they had great confidence in putting the virtual meeting together on a fast-tracked timeline and the total investment enabled us to break even at a minimum.

The Board quickly approved AMPED's recommendation and staff moved forward to develop the meeting with the Digitell team. In tandem, we worked very quickly with the AAAA Program Committee to prep the previously secured speakers to deliver their content virtually, as well as replace a handful that needed to cancel.

Behind the scenes, our team also refunded all of the original registration fees to the in-person meeting registrants. It was important to AAAA that the original fees be refunded and a lower fee be collected for the virtual meeting.

After canceling the original meeting on March 15, registration for the virtual meeting on the new platform went live on March 23. Fees were $175 (fellows) and $35 (students). We budgeted $15,000 in revenue for the virtual meeting. We surpassed that goal, taking in $60,000 by the start of the live meeting. Additional income was made from on-demand content offered through early June. 

A few results from the AAAA virtual meeting that kicked off on April 18:

  • Over four days, we scheduled a combination of sessions, including live panels and recorded presentations with speakers (some that included live Q&A).
  • Following the presentation, sessions were archived on the AAAA website for on-demand viewing through June 10.
  • AAAA was approved for 24.5 AMA PRA Category 1 Credit(s) — 4.5 more than what are typically offered at an in-person meeting
  • The chat was active for all sessions and was been very lively with many questions and supportive/positive comments for speakers
  • Additional functionality included an exhibitor/sponsor area, association information, technical support, and instructions on how to donate to AAAA's legislative fund.

The virtual meeting (non including on-demand content) brought in $47,250 in net income for AAAA — 28 times higher than the net income budgeted for the original in-person meeting! 

Additional statistics:

  • Average number of attendees per session: 150
  • Number of recorded sessions with a live speaker answering questions: 14 of 18
  • All sessions were packaged as enduring content with a shelf life of 3 years
  • $6,500 raised in donations during the event

 

 

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Lynda Patterson to Serve as Badgers United Executive Director

Badgers United for webAMPED Association Management is pleased to announce a new partnership with Badgers United that includes Lynda J. Patterson, FASAE, CAE, President and Owner of AMPED, serving as the Badgers United Executive Director.

Badgers United is a 501c3 organization founded by Wisconsin residents who recognize the University of Wisconsin - Madison as one of the largest economic engines in the state, providing over $15 billion in economic impact to all 72 counties. Badgers United is data-driven, focusing on key issues to ensure that Wisconsin’s flagship university remains healthy and continues to grow.

Prior to joining AMPED, Badgers United was supported by a single staff person and outside services. The transition to AMPED and the association management company model means that Badgers United will now have access to a full team of association experts, bringing additional value and support to the organization.

Patterson shares her excitement to work with the organization.

“As a graduate of UW-Madison and a parent of two “baby Badgers,” I take great pride in the University and have a strong personal connection to Badgers United’s mission of minding the future of our land-grant institution,” said Patterson. “I am thrilled to be helping Badgers United further that mission and educate Wisconsin citizens, legislators and other stakeholders on the incredible economic impact UW-Madison delivers to our state.”

AMPED’s Kim Striebel and Sarah Peterson, both UW-Madison alumnae, will manage the finances and day-to-day operations of the organization. The team will also manage Badger Advocates, the lobbying arm of Badgers United.

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AMPED Adds Sarah Peterson as Executive Assistant

AMPED Association Management is pleased to announce that Sarah Peterson is joining the team as the Executive Assistant to President and Owner Lynda J. Patterson, FASAE, CAE.

Peterson is no stranger to AMPED. She joined AMPED last summer as a college intern, assisting with communications, social media, podcast editing, and design. She worked so well with the team, that she was a natural choice when the Executive Assistant position was created.

Peterson graduates from UW-Madison in spring 2020 with a degree in Communication Arts and an Entrepreneurship certificate. Among her accomplishments, while a student, was supporting the expansion of the mobile app, LUM (Live Undiscovered Music), a project she helped develop with her brother and one that received the 2018 Greater Madison Chamber of Commerce award for Most Innovative Startup Company. Her experience with this and other startups in the Madison area has given her a leg-up in providing effective customer relations and innovative thinking.

Her role will be to support the President/Owner of AMPED and personally extend the culture, professionalism and welcoming environment that AMPED is known for out to clients, volunteer leaders and into the community.

“We are very excited to welcome Sarah back to AMPED in this new role,” said Patterson. “She brings a can-do attitude that will be evident in everything she touches. I’m looking forward to working with her to  implement new ideas that will perfect operations and accelerate growth for AMPED and our clients.”

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AMPED’s Donté Shannon Selected for ASAE 2020 Class of Fellows

Donte Shannon square LRAMPED Association Management is excited to share that Donté P. Shannon, CAE is one of five association professionals selected for the ASAE (American Society of Association Executives) 2020 Class of Fellows.

Shannon is an account executive with AMPED and serves as the Chief Executive Officer for the Association of Equipment Management Professionals.

The ASAE Fellows program bestows this honorary recognition on fewer than 1 percent of ASAE's membership. Those who are named ASAE Fellows are called to continued service to the community—as authors, mentors, conference facilitators, and leaders.

“I am thrilled that ASAE has recognized Donté as a Fellow and I’m so proud to have him on the AMPED leadership team,” said AMPED President and Owner Lynda J. Patterson, FASAE, CAE. “Donté has a remarkable passion and vision for association management that shows with every interaction — whether with staff or association leaders and members. He is truly one of a kind!”

“It is such an honor to be selected as a 2020 ASAE Fellow,” said Shannon, “representing the enormous amount of talent at AMPED, and following in the footsteps of the company's esteemed founder, Lynda Patterson. I look forward to continuing my contributions to the association management profession and the associations we serve at AMPED.”

The Fellows program recognizes individual accomplishments and contributions to ASAE and The Center and the association community. The goals of the Fellows are:

  • To represent a diverse community of thought leaders who contribute knowledge and insight into the strategic issues of the profession and industry.
  • To identify and develop future association leaders, including by mentoring Diversity Executive Leadership Program scholars and Future Leaders Conference participants.
  • To take an active role in identifying future association trends and issues.
  • To serve through their active leadership and support of ASAE and Fellows activities and programs.

The Fellows selection process includes nomination by a peer; an in-depth application describing the individual's innovation, leadership and commitment to the profession; an interview with a member of the selection committee; and ultimately selection from among a group of highly-qualified candidates.  

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